How is Reseller Different from Affiliate Program?

Although both reseller and affiliate program are a way of promoting a business, there are considerable differences between the two.

Affiliates:

Affiliates work like marketing agents where they promote products and services of their parent company on a commission basis. The promotion is done online and their job is to drive consumers and prospects to the web pages of the brand. When the visitor /prospect makes a purchase, the affiliate earns their commission.

Affiliates just register and sign up with the parent company via the customer portal. There is no investment in infrastructure. The income is immediately given when visitors sign up with the parent company using the affiliate’s link.

There is no guarantee of steady income since if there is no sign-up there will be no income. There is no commitment and the affiliate program can be terminated at any time.

Reseller:

Reseller is an entity, individual or company, who buys the packages from the principal company and modifies it by adding their own margins to earn profits. Although there is no restriction on the margin they wish to quote, it should be competitive and on par with the market rate.

The reseller hosting resells the packages to their clients, provides support. It is one good way of getting experience in the business without making much upfront investment. The parent company will provide tools to the reseller to manage their client accounts with accounting and billing software.

The reseller uses their brand name when communicating with their clients. They own the business. Once a client signs up with them, they have assured monthly revenue based on the margins they had created while quoting the plan costs. The reseller will need to invest in technical support team to assist their clients. The parent company does not get involved in any manner with the reseller’s clients.

This is such a knowledgeable and clear post about reselling VS. Affiliate marketing. Well, at the moment I have started out as the affiliate marketer and would like to use the best methods to sell more products. I am interested in business sms technique too along with latest online methods. I was just wondering if you could suggest about the working methods that are affordable!