Most of the businesses today are adopting this evolving technology of Cloud.

As per a survey conducted by a leading research firm,'81% of the businesses were either evaluating cloud services, planned a cloud implementation or had already implemented a cloud solution.'

Thus, whichever cloud platform - public, private or hybrid businesses choose, the fact remains that there is a steep upsurge in the number of companies making a move to the cloud.

Businesses today have understood numerous benefits associated with cloud technology. It facilitates companies to avail the benefits of flexibility, agility, scalability of resources along with enhanced workload distribution without an increase in the IT budget.

In case of a public cloud environment, the client's IT infrastructure and applications are hosted within the premises of the cloud service provider. However, the client cannot exercise control over the storage of data in public cloud. The IT infrastructure in case of public platform is shared amongst numerous organizations, with proper logical segmentation of resources among them. However, the cloud service provider ensures utmost security, as only the authorized personnel are allowed to access the data stored in the cloud.

Below are the Benefits of the Public Cloud Platform:

Reduced Costs: Public cloud environment helps the organizations to reduce IT infrastructure costs, as there is no requirement to buy physical hardware, software. It also provides the facility to the users to customize applications as per business needs.

No Maintenance Costs: As the public cloud is hosted in the premises of the service provider, there is no need to maintain IT staff within the organization. The maintenance is to be handled by the service provider. There is no requirement of physical hardware, as it can be easily maintained from an easy configuration screen.

Easy and Efficient: Public cloud platform provides easy and efficient services over the Internet. A public cloud service provider hosts and manages the systems, which the users can access through web. There is a monthly or annual fee charged by the service provider.

Utility Billing Model: Public cloud facilitates utility billing model, wherein a user has to pay according to the pay as you go model. Once the monthly or annual subscription gets over, the public cloud user is under no compulsion to continue with the services of the public cloud provider.

There is an immense popularity of public cloud platform, as it is comparatively cheap than the other cloud services. It drastically reduces the downtime, as in case of failure of a single server, the other can be instantly activated to ensure uninterrupted business performance.