When it comes to cloud hosting and backup, it has a tremendous impact on the SEO of your e-commerce website. Online stores mean sales and therefore if your product pages do not show up in Google SERPs, you will lose on sales and revenues. Then, when you have a cloud backup, it is a smart move for your online shop. Improving rankings in the SERPs is not that simple as it sounds, but cloud hosting and backup help in this respect. There are numerous factors related to your e-commerce SEO and when tweaked could have a significant impact on overall rankings. One of the key factors of search engine rankings is the page load speed of your e-commerce site.

According to an article published on Huffpost.com, transitioning to a cloud-oriented service is a progressive strategy for your online store.

As far as cloud backup is concerned for your website, it could considerably enhance web page load speed. Consequently, it would have a positive effect on your site’s organic SEO rankings and offer shoppers a seamless buying experience. There are several benefits of cloud backup for your e-commerce site’s SEO. Here are some of the major ones:

Improves web page load speed

One of the major aspects to mull over in opting for the best cloud backup service is the web page load speed. The quicker your site loads, the better for your online business, shoppers, and website visitors.

Besides the convenience of shoppers, improved page load speed has a significant positive outcome on your site’s rankings in the SERPs. One of the key metrics Google uses is the analytical metric to choose the website to feature when visitors look for a relevant keyword (KW) or search phrase.

Then, there are other analytical metrics, which are called the user experience (UX). Therefore, the best your e-commerce site’s UX, the best experience shoppers would enjoy when adding products to their cart. Google cares about user experience and consequently, your site will grab the top spot in the SERPs. Moreover, one of the key factors of a powerful UX is the page load speed of your e-commerce store.

When you have a cloud backup service, the page load speed of your site would certainly improve. With an efficient allocation of web resources, cloud-based sites are increasingly user-friendly. Therefore, if you do not have a cloud backup service in place, it is high time that you implement it to take your e-commerce sales to the next level.

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Adequate defense from bots

When you have a topnotch cloud-backup service, defense against bots is assured and there is no doubt about it. As far as bots or malicious scripts are concerned, these could have an impact on your e-commerce site. It would consequently affect the organic ranking poorly, which is bad for your online store.

E-commerce stores and businesses are extremely protective about the security threats prevailing online. Then, only a few of these businesses are aware of the malicious bots, how these works, and the kind of damage they can create as far as your online site is concerned. Bots are also known as robots, and these applications attack the major search engines including Google, Bing, or Yahoo. Defense from bots ensures enhancements in the ranking by SEO and therefore, you must focus on the same.

There are scraping bots that harm your site’s SEO and rankings. These are accountable for duplicating content, which Google penalizes. Then, when you have a cloud hosting and backup service in place, your website stays protected against these malicious bots.

Yet one other challenge most online store owners face is the link spamming bots. Many website owners frequently use IP booter services as a network strain-testing tactic in shielding an e-commerce site against bots.

One of the key benefits of cloud backup services is that the majority of the providers assure security against link spamming bots. As per the professionals in the industry, cloud hosting and backup services are affordable and effective. That is because it lets them to share the resources required to cope with the quickly increasing technology requirements of their company.

Enhanced mobility

Today, more shoppers are using their smartphones to shop online than they used to do previously. Even a decade back, people used their PCs to buy something from an online store.

That is the reason why your SEO tactics must add mobile access to your e-commerce website for improved rankings and visibility online. Improving the performance of your websites for smartphone or tablet access by online shoppers would call for some additional effort and hard work.

Nevertheless, if you fail to boost your website for smartphone or tablet use, you might end up losing potential shoppers and thus sales and revenues. Mobiles have small screens as well as a more restricted computing ability. Numerous sites that could be easily seen on a PC or laptop can’t be viewed without any difficulty on a mobile screen. That is the reason why it’s imperative for e-commerce site owners to have their product pages mobile-friendly.

Also Read: 5 Key Driver for the Organization Adopting Cloud Services

When opting for cloud backup, the highly developed data and analytics are made willingly accessible from the cloud service provider. It offers online store owners the capability to customize their web pages for seamless smartphone ease of use. It is a particularly useful feature as far as SEO is concerned.


One other great advantage of picking out cloud backup services is because of its trustworthiness. If your e-commerce site has some downtime due to undependable cloud services, then the SEO rankings in the SERPs would suffer, which is a concern. For numerous existing cloud-based e-commerce sites, receiving fast responses help in solving much of the problems of their sites. These little things matter a lot when it comes to your online store.

Wrapping up

As far as SEO is concerned, cloud backup is the best option if you would like to boost your rankings in the SERPs. The web is the key preference for market-based info, website, as well as blogs. These are the places where online shoppers visit for business-b