Global demand for digital information and multimedia has been rapidly increasing day-by-day, generating an alarming rate of pressure on today\'s data centers. In response, most of the enterprises are now increasingly embracing the blade servers and virtualization technologies that undeniably allow the IT professionals to extract the processing power as much as possible into the prevailing floor space. But, this will consequently raise the power and cooling requirement criteria.

Unfortunately, it has been found that the data center infrastructure concerns are considerably bringing in destabilization in the existing business value of the companies. The major concerns that have been so far cited by near about 84 percent of defendants whose data center infrastructure is not performing up to the mark include power (27 percent), space (27 percent) and cooling (25 percent)-as well as disparities in capacity across multiple sites.

The recent survey has revealed the key reasons behind the power and cooling crisis:

There are basically numerous factors that contribute towards persistent scarcity of power and cooling that most of data centers plagued by at present. Radically, however, the main problem is that today\'s businesses and consumers have an insatiable and persistently growing zest for digital information. Apart from this, some other factors that play a dynamic role in increasing the power and cooling shortages are:

-Usage of archaic or outmoded power quality equipment by the data centers. It has been found that approximately 57 percent of data centers are either completely incompetent or moderately competent.

-Incoherent operations of data centers are another major reason. For the reason that, the IT and facilities staff manage varied facets of data center processes, which ways the enterprises are not able to execute coherent processes, policies and metrics.

-Flow of erratic and varying information by the data centers. Without comprehensible discernibility into vital data center infrastructure metrics, it becomes very difficult for the decision-makers to precisely plan about the capacity, proactively discern latent glitches, or enhance distribution of resources, such as power and cooling, network connectivity, and rack and floor space.

-Many electric utility companies offer discounts for the installation or say usage of energy-saving equipment, specifically energy-efficient UPS systems, flexible frequency drives and lighting control systems that may improve return on investment calculations for unproductive equipment.

The research has even divulged certain facts about the data center management tools - that they are often manual and fragmented. It advocates that a more cohesive approach to Data Center Infrastructure Management (DCIM) can vest organizations with the power to get more value from their prevailing data center investments and enhanced support IT-based business reinforcement.

It is utmost important that the IT and Facilities must work together in close cooperation so as to deliver the highly sophisticated and advanced level of C-level management which is quite arduous.

In the end, would like to conclude by saying that certain aspects that can't be tackled without any expert help. Hence, by tapping to the data center operations capability of the service providers that offer colocation services, businesses can irrefutably timely attend to their data center requirements with a secure, flexible, robust and acquiescent data center environment that is intended to provision their ever-changing business needs.