You must have heard that if you wish to achieve SEO success, you must start thinking seriously and keep in mind that content is king. This is clearly the reason why the periodic table of search engine optimization factors starts with precisely the content elements. 

As per Searchenginejournal, are you generating content practically in a vacuum? Are you producing random blogs, keywords, and topics, expecting to stick around? You must be using random topics, blogs, and keywords expecting to see that they would stick without indulging in proper research and strategy. The problem is that you cannot generate content and wait expectantly to see the results. 

Remember once you come up with the perfect content, you would be successful in creating a robust foundation for supporting your SEO endeavors. You must consider strategizing your content around robust SEO if you are looking for high-quality inbound leads and profitable traffic coming to your site via user search. 

As per Entrepreneur dot com, thanks to the latest SEO algorithm updates, top-quality content should be an integral part of an organization’s website and overall marketing stratagem online. A consistent flow of top-quality content present on your website demonstrates the fact to the search engines and smart customers that your organization is active and an effective source of information relevant to the industry. Your site would soon be regarded as an authority site.

We understand that excellent content could be instrumental in generating links to pages from other bloggers, publishers, and authors to your site. We know that these inbound links would be resulting in referral traffic and could end up boosting your SERP rankings. For getting a high SERP ranking, your website must be optimized for all the predominant search engines. You would also require generating the type of online content other people are willing to share on their social networking sites. Here are some of the crucial factors to consider while creating SEO content.

Quality of Content

You must focus on generating top-quality content. Suppose while selling a product are you going much beyond an ordinary brochure or are you simply sticking to the usual one with the same boring information that is available on thousands of other websites. Is your content packed with power and variety? Are you giving the readers that visit your online site, the reason to stick around and spend a few seconds browsing through your interesting content? Is your web content offering real value or something of critical importance to the online visitors that seem something useful and unique that the visitors would not find anywhere else? 

These are the vital questions to ponder while evaluating the quality of your web content. You simply cannot skimp with content as it is the building block to SEO success. You may know more about digital marketing services and their role in guiding you smoothly towards SEO success.

Keyword Research or Content Research

The most crucial SEO factor considered after generating excellent content would be thorough keyword research. You should generate content by incorporating only those crucial keywords that are being used by users as the main search terms; hence, you could come up with content that is rich in keywords that are being typed in search.

Also Read: The Best Website Design Practices that will Work Wonders for Every Business

Once your keyword research is done, are you planning to incorporate those KWs into your web content? In the event, you have created some content for posting without doing meticulous research, it would be the best time to edit the content and revisit the matter. You must understand that if you are looking for your pages to get displayed on the search for particular phrases or words, it is a clever idea to incorporate those words strategically into your content.

Freshness of Content

Search engines prefer new content. They just love fresh content. You cannot keep updating your pages or updating the date of publication assuming that would make the existing content fresh and all-new and most probably get a ranking. Moreover, you simply cannot go on incorporating new pages thinking that would act as a freshness booster. Sites could be benefitted by a freshness boost by simply creating relevant content complementing the real-time pulse of a specific industry. Your ranking would be reshuffled after some days in search results.

That is not because you have committed a mistake. It is chiefly because the element of the freshness of content seemed to have worn off.

Vertical Search

Vertical results need to be taken into account. These are coming from the vertical search engines that are devoted to news, pictures, video, and local stuff. If you are having content associated with these areas, it would most probably get displayed within certain specific sections of your SERP.

Are you not acquainted with horizontal versus vertical search? For instance, Google’s regular search engine is used to collecting content from all across the Internet hoping to match several general queries across a wide spectrum of subjects. This would be regarded as a horizontal search since there is an emphasis on a broad spectrum of subjects. In the case of horizontal search, the focus would be across a broad spectrum of topics. 

Google uses specialized search engines and they would be focusing their attention on news or images or local content. These are regarded as vertical search engines since instead of covering a wide range of interests they are supposed to be focused basically on one single segment, just a vertical slice from the entire interest spectrum.

You may not have apprehended that while you are generating content that helps in conversion, your visitors are evaluating your website’s aesthetics and making quite intense judgments regarding your organization. Despite your well-informed and concerted endeavors at creating quality content, you must understand that your readers are more distracted by the sharing buttons or the font size in comparison to the content you have generated.

You could succeed even if your web page’s content is not performing well provided you have content that is doing quite well in the vertical search. It could assist you in achieving success and help your web page get higher rankings in the search results. Hence, ensure that you are creating content in core vertical areas that are relevant to you. 

Also Read: Who founded Google? Know the Google Story and History


Search engine optimization and content marketing are supposed to be the titans of contemporary marketing yet they are rarely discussed together in one conversation. In reality, you must seamlessly integrate these two" key approaches to supercharge your business’s marketing strategy.