When you start a business you embark on a fascinating and exciting journey. But the task is Herculean and you are bound to face many roadblocks on the way. While you may be confident your idea will trigger public interest you need to find the right ways to promote that idea and share it with a global audience. You also need funds to promote that idea. Moreover, once you have actually started the journey, you have to look for ways to keep the momentum going.

The greater the online visibility of a business, the higher is the chance that people will come to you for necessary solutions. While a website may be offering the best possible deals on apparels, toys, books etc, the real reason why people go to the site is because of its brand image. So, online visibility really means how simple it is for buyers to find your business and your products in different locations. When your business on pet products has a very strong online visibility, it implies that your website will feature in the first page of search engine results whenever someone searches for quality pet products.

In Internet marketing, the belief is that buyers will actively look for your company and products and you need to make sure that you are available at all times. So, you need quality content, online directories, advertisements etc to ensure that your brand image is visible across all important online mediums. Whether it is through search engines or via social media, a string online visibility campaign can make all the difference. Luckily for businesses, there are many available resources which can do this for them, like the AWS or Amazon Web Services.

How Can Cost-Effective AWS Solutions Promote Online Businesses?

The AWS is a cloud platform which offers more than 50 services for businesses and helps individuals build businesses and scale them regardless of whatever stage they are currently in. AWS gives businesses the freedom to access all resources on the go and also pay for only those that they will use. Regardless of whether you own a start-up or a full-fledged business, there are some AWS cloud managed services which can promote your business.

When you are planning to launch a startup, you can check out AWS start-up solution called AWS Activate. This program will provide hands-on labs and training to make your start-ups a success. It also offers AWS Promotional Credit and AWS Support for financing the buisness. You can reach out to many entrepreneurs and developers who may have used AWS in the past and obtain tips and useful advice from them. For instance, Airbnb is one such startup which has successfully used AWS for moving ahead. It has been able to cater to its traffic growth using the storage and management tools from AWS.

When you wish to develop your website to boost your presence online, you can also make use of AWS Elastic Beanstalk. You get to build your own apps by choosing the platforms for your environment. It is also possible to host the site on AWS and you may run it with or without web servers. With AWS, you can even register and name the domain for your site.

Another effective way in which affordable AWS services can promote your business online presence is by creating mobile applications. You may configure features for the apps by creating user authentications, backend logic, content delivery network (CDN), push notifications, data storage etc. When you have built the apps, you can use AWS for testing these on real time devices in order to enhance their performances further. For instance, companies such as EasyTaxi have used the AWS solutions for hosting its mobile app.

Since storing data may get tricky AWS provides cost-effective storage solutions. You can get as much data storage capacity as you require; you can even control who gets to access this storage.

Finally, as the business grows, you will also need Big Data applications to back up the volumes and variety of data which you will have to handle. So, AWS also offers solutions which will enable businesses to scale such Big Data apps easily including click stream analytics, data warehousing, server-less computing, fraud detection, and IoT processing. What is most beneficial is that you can access whichever resources you need and you only have to pay for what you use. For examples, Netflix which is the most popular global on-demand movie-streaming company uses the AWS for deploying hundreds of servers within minutes.

Using these additional resources and services from AWS it has no longer become challenging for any business to promote its online presence. Starting a business does not have to be stressful anymore and using AWS cost-effective solutions; you can now convert any business of any size into a huge company without burning a hole in your pocket.

 

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