In this age of information technology, companies are increasingly looking for new ways to reduce their growing global risks like cyber attacks, fire, catastrophes, etc. At times, a business may feel like a small cog stuck in a big wheel. To make a difference in this business scenario, enterprises are turning to new business models to manage a dizzying array of their multitude issues. 

In this light, the benefits of cloud technology have created a lot of buzz in the market. Organizations of all sizes are extending into this business realm to leverage its flexibility and achieve economies of scale.  

Lets dig further to understand how the power of cloud computing has released enterprises from the drudgery of structuring and maintaining robust IT infrastructure while enabling them to focus on their critical functions.

Organizations are embracing potential of cloud services to streamline their business operations while safeguarding their mission critical files & applications and trimming down capital outlays on their technological infrastructure. In fact, the technology has made it feasible for the start-up firms to exploit its benefits by paying only for the services they have availed from the service providers.  

The scope of cloud hosting is broadening at a faster pace. The technology is said to have a huge potential in the Indian market as compared to the entire Asia Pacific region as the large number of SMBs are migrating to the cloud to use scalable and reliable applications, which enable them to expand and grow their business. This is a major factor that has driven the growth of SAAS market in the APAC nations. 

According to a survey conducted by Forrester, the global market for cloud computing is expected to reach nearly $150 billion by 2020. The research further predicts, in conjunction with increasing demand from enterprises, the development of technology supporting cloud is likely to make projects even more cheaper.

Companies are taking advantage of this cutting-edge technology to drive innovation, which extends beyond IT and boardrooms. Some businesses are harnessing cloud hosting to transform their products & services and strengthen customer relationships.

For instance:

- Innovators strive to improve customer experience by adopting this breakthrough technology. This bestows them with an opportunity to increase their revenue streams within the existing ecosystem.
- Optimizers leverage cloud technology to incrementally improve their users value propositions and enhance their efficiency.
- Disruptors use this technology for creating radically different client value proposals along with finding new customer segments and value chains.

In a nutshell, businesses everywhere are embracing cloud computing to move their business beyond borders. In this way, they are able to optimize their capacity cost while gaining sustainable competitive advantage over their counterparts.