Today's cloud market is worth hundreds of billions of US dollars. Even then, service providers across the globe are unable to cater to the growing demands of global enterprises.
 
While many enormous Cloud hosting providers are looming large, yet the market share does not get completely eaten up. After all, CIOs do not choose the provider on the basis of their brand. Rather they select a company forpublic cloud price cuts and more importantlydue to core competencies. What matters is the plan brought on to the table and not the brand alone. Additionally, many cloud service brokers these days are trying to compete with MSPs (managed service providers) such brokers also deal in cloud services. But the fact remains that the cloud market is constantly growing at a fast pace. 

Another growing challenge that is being faced by companies is Customer acquisition. That is why MSPs are hired for they render strategies to survive. One such approach is to set up a distinct sales team to handle new and existing customers separately. Bundling is on the other hand, a very important factor because it ensures that a cloud provider is delivering a number of features. These include virtual disaster recovery, regular backup schedulingand preemptive network monitoring. 

Some areas that remain the primary inhibitors of cloud are big data, systems management, mobile, backup/DR, security and IT helpdesk. That is whybusinesses look forward to invest in DR as a service. No wonder that MSPs (especially Managed cloud hosting companies) across the globe are now providing higher value services which are easier to sell.

Some features of a managed cloud service are:

- Full-bodied infrastructure 
- High-performance guarantee
- Reliable 
- Full-featured and well optimized platforms
- Support teams generally comprise of a team of experts for running workloads
- 24x7x365 availability
- Basic setup is free of cost
- Ongoing guidance is provided

Such features and benefits of hiring an MSP (coupled with robust infrastructure) ensure smooth day-to-day business operation of all cloud related workloads. This is a unique form of monitoring service which ultimately helps a company to devise innovative business approaches.