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Created by a firm called Varien, Magento is a powerful and dynamic ecommerce script. It is an open source platform that utilizes MySQL databases and Zend PHP. Three main benefits of Magento are:

1. It is Completely scalable
2. Its modular architecture offers unbeatable flexibility
3. Offers a wide range of user-friendly control options

With Magento, users can easily create a products catalog and manage it. They can add more than one image for the same product, review it, and even create wish lists. It facilitates product and catalog browsing, and product filtering and comparison. With Magento, it is easy to add new products, manage inventory, orders, and shipments, update batch products, and integrate different payment methods.

Magento can be integrated into the user’s Google Analytics account. This feature allows the user to employ all its options to analyze customer behavior to optimize your website for better results. Also, via the Magento-Connect interface, the user can installmore than 1,700 extensions for additional functionalities.

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