PrestaShop

PrestaShop is an open source e-commerce solution available for the online stores across the globe. It has over 275 features that gives ample opportunities for the business owners to increase their sales with minimal expenditure and efforts. The free software is available under the GNU (General Public License) and first implemented in 2007. It is available in over 40 languages though complete support in all versions is available in only English and French.

PrestaShop has several advantages for its users. They can keep a track of the customer location, their preferred searches etc. It also provides statistics about the sales with information on how much business is generated each day, which day of a week sales is the most or least, which products and catalogues are selling the most. PrestaShop comes with many built-ins many marketing tools. It offers automated follow-ups in the form of emails, newsletters, subscriptions, loyalty point programs and many more similar. The software also has other features like “refer a friend” and get discount programs. The business owner can use this opportunity to send reminders to their customers adding the new products available or the products that are selling more. They can come up with special discount vouchers and coupons.

PrestaShop has over 2000 plugins available for the e-commerce business to create an impressive website with beautiful templates. AJAX is extensively used in the PrestaShop software. Modular blocks can be added to create and manage additional functionalities of a business. It also offers one-page checkout that gives the customers to view all the products, the shopping options available, the costs, shipping restrictions, weight and other details of each product. PrestaShop thus eases the end user’s search for information. It also offers an advanced tracking format and a quick and easy customizable exchange convertor allowing them to choose their preferred currency.