Cloud advertising refers to cloud-based services which are needed for selection, operation and final delivery of advertising. The price and content are fixed during end-user access through an auction system which matches the bidders with advertising impressions when they become available. So, cloud advertising basically means cloud computing solutions that are required to handle workflows linked to advertising. It may be used in a variety of e-commerce and brick-and-mortar strategies like auctions, coupons or discounts and other advertising methods.
Cloud marketing is what organizations do for marketing their products and services through an integrated digital experience. These experiences have been customized for each single end user. So, the goal is to target the customers through various online applications and social media websites like Twitter or Facebook and other online portals. While traditional online advertising was limited to Flash images or static images, cloud-based advertising ropes in social and real-time dimensions into banner ads. This lets brands display advertisements with video servers, content management systems; the brand can even change ad messages by updating it on the platform and then have this rolled out in all other publisher websites instead of having to create ad tags for each publisher and then waiting for the changes to be uploaded. Cloud marketing has led to emergence of online applications which allow marketing departments to run better and at reduced costs.
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