The cloud computing reseller refers to a type of information technology service provider which buys cloud hosting solutions from a provider and then resells these to its own clients. The cloud computing resellers will buy hosting services from CSPs or cloud service providers and cater to their own buyers. The VARs or Value-Added Resellers will add such programs to their own packages of products and services, offering extra support and functions when they sell such services using their own company names for generating profits. The resellers will be able to resell almost all cloud computing products like storage, hardware, infrastructure or services.
They can buy the products such as storage or licenses or server stacks and then sell these to their clients for some profit. They are also referred to as value-added resellers when they are complementing some cloud service with more value or functions. For example, when a cloud computing seller integrates a provider’s storage solutions with photo-editing software, it enhances value of this software.