SSL, an acronym for Secure Socket Layer, is a technology that is aimed at securing the information that is exchanged between a web server and a web browser. This is done by way of encryption. The SSL certificate is also referred as a digital certificate.
While completing a transaction, internet consumers are required to reveal their personal information, credit card details and should type out the card number, user ID, password, email address and similar. This puts them at a risk since there are possibilities of the communication being intercepted and misused by the internet fraudsters.
SSL certificates mitigate this risk as it encrypts the information between the two parties and keeps the information secure and private. It identifies and authenticates the website with whom the customer is dealing. This gives a reassurance to the customer that the information they are revealing is the correct website. With the SSL certificate, the entire information that is exchanged is encoded in such a manner that it is readable only by the recipient. Even if it is intercepted while the information is in transit, it will not make any sense to the hacker and they cannot read or understand it.
Every online business, that requires its consumers to reveal their financial information, must buy the SSL certificate. A website with an SSL certificate will have a green color padlock on the left corner of its URL. The URL prefix starts with https instead of http. This builds up the trust about the site being secure and people gain confidence that their information is safe. They will not hesitate to do business and close a transaction.
There are various types of SSL certificates available that a business owner can choose from. It requires you to have a dedicated IP before you can purchase an SSL certificate.